About our calculator
The ROI forecaster uses Brightblue's database of (previously measured) profit ROIs to predict what your next profit ROI could be.
It is not a substitute for measurement and does not evaluate the campaign’s effectiveness. ROIs will vary depending on laydown, creative and execution. Long term profit ROIs are shown, the long term typically covers a three year horizon
It simply looks through our database, finds the closest match (brand size and industry) to give you an idea of what you could expect to achieve form investment ...and make it more profitable. These are profit ROIs and assume average profitability (margin) rates.